Employment History
- Multimedia Marketing Designer
- Dix Performance North January 2013 to November 2018
- Implemented top-to-bottom modernization of printed and digital marketing materials to bring Dix & JBs' story to customers
- Produced web and social media marketing materials that consistently returned customer interactions at a rate two to three times industry standard
- Using personal creative vision in coordination with management, produced extensive materials including artwork, photography & print materials toward large-scale re-branding campaign
- Developed e-commerce user interface for existing framework and deployed best-practices design to the greatest possible extent
- Spearheaded photography-based customer relations initiative resulting in positive customer interactions and contributing to measurable increase in sales over previous year
- Photo Editor, The Gateway
- May 2010 to August 2012
- Worked to deadline to produce quality photography for stories and features, both from volunteer submissions and own work
- Planned and coordinated large-scale photo shoots for feature issues, typically including multiple volunteer photographers & models, in studio & on location
- Developed popular Fashion Streeters segment
- Managed training and education of volunteers with bimonthly photography seminars
- Self-Employed
- Summer 2010 to present
- Managed self-directed employment as freelance photographer & designer
- Worked to deadline to produce high-quality photography and design work for diverse clients, including Alberta Cycle Motorsports, Deloitte Canada, the Old Strathcona Business Association, Sears, John Wiley & Sons, the University of Alberta Faculty Of Science & Alumni Association, Walterdale Theatre Association and VUE Weekly
- Ensured effective communication with clients in order to best meet their needs
Education
- Courses in Master of Arts, Humanities Computing
- University of Alberta, September 2013 to June 2014
- Learned fundamentals of SQL database management, object-oriented programming and front-end web development
- Developed summer program for youth engineering camp as part of project management course
- Collaborated with fellow committee members to plan and execute student research conference
- Baccalaurate of Arts, English
- University of Alberta, September 2008 to June 2013
- Awarded Department of English and Film Studies' 2012-13 Pop Culture Prize
Relevant Skills
- Production & Design
- Completely proficient in Adobe Creative Suite software, including Photoshop, Premier, InDesign, Illustrator, Lightroom & After Effects
- Extensive portfolio of design work, both in marketing and branding & personal work
- Accomplished layout artist
- Excel in short-turnaround production environment
- Photography
- Wide-ranging portfolio of photographic work, both in-studio and in the field
- Broad-based working knowledge of reportage and documentary photography
- Intimately familiar with SLR photography
- Extensive knowledge of effective off-camera lighting
- Web Development
- Proficient in front-end web design technologies including Bootstrap, SASS, php, Javascript & jQuery
- Experience with accessible development standards
- Familiarity with Visual Studio IDE
- Some experience with Java, Visual Basic & C#
- Strong research skills; able to find solutions when faced with unfamiliar problems
- Marketing & Social Media
- Extensive experience managing social media for a large organization
- Practiced at measuring engagement and adjusting strategies as necessary
- Proficient with commercial-grade marketing tools provided by Facebook, Twitter and MailChimp
- Comfortable with social media management tools such as Hootsuite
Nikon D600, Nikkor 50mm f/1.4 AI-S