Dix Performance North January 2013 to November 2018
Implemented top-to-bottom modernization of printed and digital marketing materials to bring Dix & JBs' story to customers
Produced web and social media marketing materials that consistently returned customer interactions at a rate two to three times industry standard
Using personal creative vision in coordination with management, produced extensive materials including artwork, photography & print materials toward large-scale re-branding campaign
Developed e-commerce user interface for existing framework and deployed best-practices design to the greatest possible extent
Spearheaded photography-based customer relations initiative resulting in positive customer interactions and contributing to measurable increase in sales over previous year
Photo Editor, The Gateway
May 2010 to August 2012
Worked to deadline to produce quality photography for stories and features, both from volunteer submissions and own work
Planned and coordinated large-scale photo shoots for feature issues, typically including multiple volunteer photographers & models, in studio & on location
Developed popular Fashion Streeters segment
Managed training and education of volunteers with bimonthly photography seminars
Self-Employed
Summer 2010 to present
Managed self-directed employment as freelance photographer & designer
Worked to deadline to produce high-quality photography and design work for diverse clients, including Alberta Cycle Motorsports, Deloitte Canada, the Old Strathcona Business Association, Sears, John Wiley & Sons, the University of Alberta Faculty Of Science & Alumni Association, Walterdale Theatre Association and VUE Weekly
Ensured effective communication with clients in order to best meet their needs
Education
Courses in Master of Arts, Humanities Computing
University of Alberta, September 2013 to June 2014
Learned fundamentals of SQL database management, object-oriented programming and front-end web development
Developed summer program for youth engineering camp as part of project management course
Collaborated with fellow committee members to plan and execute student research conference
Baccalaurate of Arts, English
University of Alberta, September 2008 to June 2013
Awarded Department of English and Film Studies' 2012-13 Pop Culture Prize
Relevant Skills
Production & Design
Completely proficient in Adobe Creative Suite software, including Photoshop, Premier, InDesign, Illustrator, Lightroom & After Effects
Extensive portfolio of design work, both in marketing and branding & personal work
Accomplished layout artist
Excel in short-turnaround production environment
Photography
Wide-ranging portfolio of photographic work, both in-studio and in the field
Broad-based working knowledge of reportage and documentary photography
Intimately familiar with SLR photography
Extensive knowledge of effective off-camera lighting
Web Development
Proficient in front-end web design technologies including Bootstrap, SASS, php, Javascript & jQuery
Experience with accessible development standards
Familiarity with Visual Studio IDE
Some experience with Java, Visual Basic & C#
Strong research skills; able to find solutions when faced with unfamiliar problems
Marketing & Social Media
Extensive experience managing social media for a large organization
Practiced at measuring engagement and adjusting strategies as necessary
Proficient with commercial-grade marketing tools provided by Facebook, Twitter and MailChimp
Comfortable with social media management tools such as Hootsuite
