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Dan McKechnie
Dan McKechnie

Dan McKechnie

Design & Photography

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Employment History

Multimedia Marketing Designer
Dix Performance North January 2013 to November 2018

  • Implemented top-to-bottom modernization of printed and digital marketing materials to bring Dix & JBs' story to customers
  • Produced web and social media marketing materials that consistently returned customer interactions at a rate two to three times industry standard
  • Using personal creative vision in coordination with management, produced extensive materials including artwork, photography & print materials toward large-scale re-branding campaign
  • Developed e-commerce user interface for existing framework and deployed best-practices design to the greatest possible extent
  • Spearheaded photography-based customer relations initiative resulting in positive customer interactions and contributing to measurable increase in sales over previous year

Photo Editor, The Gateway
May 2010 to August 2012

  • Worked to deadline to produce quality photography for stories and features, both from volunteer submissions and own work
  • Planned and coordinated large-scale photo shoots for feature issues, typically including multiple volunteer photographers & models, in studio & on location
  • Developed popular Fashion Streeters segment
  • Managed training and education of volunteers with bimonthly photography seminars

Self-Employed
Summer 2010 to present

  • Managed self-directed employment as freelance photographer & designer
  • Worked to deadline to produce high-quality photography and design work for diverse clients, including Alberta Cycle Motorsports, Deloitte Canada, the Old Strathcona Business Association, Sears, John Wiley & Sons, the University of Alberta Faculty Of Science & Alumni Association, Walterdale Theatre Association and VUE Weekly
  • Ensured effective communication with clients in order to best meet their needs

Education

Courses in Master of Arts, Humanities Computing
University of Alberta, September 2013 to June 2014

  • Learned fundamentals of SQL database management, object-oriented programming and front-end web development
  • Developed summer program for youth engineering camp as part of project management course
  • Collaborated with fellow committee members to plan and execute student research conference

Baccalaurate of Arts, English
University of Alberta, September 2008 to June 2013

  • Awarded Department of English and Film Studies' 2012-13 Pop Culture Prize

Relevant Skills

Production & Design

  • Completely proficient in Adobe Creative Suite software, including Photoshop, Premier, InDesign, Illustrator, Lightroom & After Effects
  • Extensive portfolio of design work, both in marketing and branding & personal work
  • Accomplished layout artist
  • Excel in short-turnaround production environment

Photography

  • Wide-ranging portfolio of photographic work, both in-studio and in the field
  • Broad-based working knowledge of reportage and documentary photography
  • Intimately familiar with SLR photography
  • Extensive knowledge of effective off-camera lighting

Web Development

  • Proficient in front-end web design technologies including Bootstrap, SASS, php, Javascript & jQuery
  • Experience with accessible development standards
  • Familiarity with Visual Studio IDE
  • Some experience with Java, Visual Basic & C#
  • Strong research skills; able to find solutions when faced with unfamiliar problems

Marketing & Social Media

  • Extensive experience managing social media for a large organization
  • Practiced at measuring engagement and adjusting strategies as necessary
  • Proficient with commercial-grade marketing tools provided by Facebook, Twitter and MailChimp
  • Comfortable with social media management tools such as Hootsuite
  • Dan McKechnie

  • Design & Photography

  • mail@danmckechnie.ca
  • 780-977-2809
  • @levdir
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Wedding photography brochure

August 17th, 2015